<aside> 👋 With 8 years of experience in brand strategy and content creation, I craft compelling brand narratives that resonate across any marketing platform, converting cold and warm leads into sales. My expertise in storytelling drives innovation and growth for creative and women-owned businesses. I am dedicated to helping brands differentiate and lead in their industries by delivering impactful, persuasive messaging that connects with high-quality, ideal customers.

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Contact

📧 [email protected]

☁️ dreamstruck studio

📞 +1 (417) 551-3313

👩‍🦱 (she/her)

Skills

Professional

Storytelling Marketing • Workflow Optimization • Communications and Copywriting • Business and Brand Strategy • Team Collaboration

Technical

Notion • Google Suite • Canva • Microsoft Office • Wordpress • Squarespace • Flodesk • Audacity

Relevant Experience

Small Business Strategy Consultant

Dreamstruck Studio, Las Vegas, NV, USA – (Feb 2018 - Present)

• Crafted and implemented brand-focused marketing strategies and sales funnels that transformed client narratives into compelling brand stories, driving customer engagement and conversion.
• Engineered and project managed productivity systems tailored to small businesses, optimizing workflows and boosting productivity while fostering a culture of efficiency and creativity.
• Demonstrated proficiency in written and verbal communication by developing client proposals, crafting marketing materials, presenting projects, and leading collaborative strategy sessions.
• Developed forward-thinking business operation strategies that aligned clients’ values and aspirations with their business goals, creating clear paths for sustainable growth.
• Conducted market research to identify trending content pillars and consumer personalities, providing strategic insights that informed brand positioning and content development.
• Achieved a 32% increase in listenership for Balanced Black Girl podcast within 4 weeks through a strategic content and marketing approach that amplified the overall storytelling nature of the platform.
• Enabled a client to grow from 1 paying customer to a fully booked schedule with a waitlist by launching a large-scale content series, integrating brand narrative into the strategy, and attracting sponsor interest.

Project Assistant

Quantum CoCreations, Seattle, WA, USA – (Sep 2019 - Mar 2020)

• Provided ongoing, general support in launching a drop-shipping, online store that featured products in the self-improvement and spiritual growth market.
• Audited the shop’s operation process to identify what areas were crucial to address before marketing and outreach could begin, and created a project workflow system to support improvements in website management, communications, product listing copy, and content marketing.
• Redesigned existing shopify website to align with brand aesthetic, make the webpages user-friendly, and ensured the functionality and desired performance of the website overall.
• Oversaw important shop operations, such as product imports, supplier communications, and managing the implementation of the business’s big-picture strategy.